Kickstarter

Well, my kickstarter campaign has ended. I finished with almost $3,000 raised of the $5,500 I needed. And while technically it was a failure, I learned some valuable things. If any of you are thinking of starting your own kickstarter campaign (and it can be used for more than just publishing books), here are a few lessons learned.

• You’ve got a have a good pitch. I think the video I put together really helped. I was overwhelmed by how many of my friends and family donated to the project, but I was also amazed at how many total strangers donated money, just based on the video and my pitch. You can’t just throw up a page that says, “Hey, I need money.”
• You have to be fearless when it comes to marketing. Network, network, network. This is where I fell short. I posted the link to Facebook a few times. I posted here, and on Twitter. Every time I did I’d see more people donate. But I didn’t want to turn into one of those blogs or Twitter feeds that is just pestering people to donate. I’ve never been a good marketer, and this time was no exception. I should have been passing out cards, and telling everybody I knew…but I didn’t.
• Kickstarter works. I’ve seen a lot of projects get funded, some incredibly so. This one asked for $10,000 and got over $200,000. I’m convinced that Kickstarter and other similar sites provide a new model that decentralizes the whole grant process. And that is a good thing.

I’m glad I started the project. I heard from many people telling me they enjoyed the first chapters. It’s motivated me to redouble my agent/publisher hunting and try once again to get this book published.

Thanks to all of you who supported.