Good Insight…

Excellent article from a used-to-be insider at Deseret Book on their recent decision not to allow Seagull to sell their products. He says it’s about the pricing, not the handling of merchandise.

“I think for Deseret Book’s viability as an ongoing concern, after years of losses, this was a smart business move. I’m actually impressed that they thought it through, (hopefully!) ran the numbers, and made what I’m sure was a very tough decision. That shows leadership, forward thinking, and an overall unified strategy that hasn’t always been there in the past.

On the other hand I think this may be a death warrant for Seagull and it is sad to see competition being run out of the market, especially when Seagull’s offense is essentially offering people lower prices.”

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