Is the publishing industry really struggling? Well, it looks like Borders will carve out space in their stores to sell Build-A-Bear items.

This really comes down to a question of shelf space. A business is going to fill their shelves with items that make you money. This means either items that have a small markup but fly off the shelf, or items with a high markup that sell reasonable well. Those items that make you money will get more shelf space, as well as prime shelf space.

Over the past few years, we’ve seen more and more items being sold in bookstores—coffee, pastries, board games, gifts, and more. Selling Build-A-Bear items is an indication that books aren’t bringing in as much as they use to. Because of this, books are being replaced with something more profitable.

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