eBook Sales

It looks like eBook sales are up. O’Reilly reports 50% growth in 2008, 104% growth in 2009, and projects roughly 200% in 2010.

From the article:

“While it’s still true that the bulk of the cost of producing and selling a book are in the product development and marketing (rather than the individual unit cost of manufacturing), strong digital sales give us that many more units over which to amortize those often substantial fixed costs.”

It costs money to print and ship a book, but almost nothing to distribute it digitally. However for O’Reilly most of the cost comes in editing, marketing, etc. But when you can sell a book for $4.99 or even less, you can make that money back in volume.

Digital distribution also provides some interesting marketing models that may lower the cost even further.

Speaking of e-reader. Amazon has the Kindle, Apple has the iPod, and Barnes and Noble has the nook. Have you seen Border’s device? Early reports look like it’s a solid contender.

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The Open Model

Writing a book is hard. Writing a good book is even harder. Writing a good book and getting published is crazy wild hard as a really hard diamond hard.

These are the steps you must follow:

  1. Learn the craft (estimated time, 10 years)
  2. Write short stories
  3. Send short stories to magazines
  4. Get short stories published
  5. Write a book (probably several month/years)
  6. Go to conferences
  7. Network
  8. Find an agent
  9. Try to convince said agent to read your stuff
  10. Repeat steps 6-9 about a million times without losing your ego, mind, or self esteem
  11. Sign with agent
  12. Wait for months/years while agent shops your book to publishers
  13. Sign with publisher

I’ve simplified the process, and probably left off a bunch of steps, but those are the basics.

Mark BridgeBut as I’ve mentioned on this blog before, thanks to technology we’re seeing new models emerging. These new models aren’t shortcuts to publishing; it still takes as much work as before. But the good news is if you put in the time, and master the craft, you’ve got alternative ways to attract attention. It is especially important to note that the new models are very much driven by merit. So if you really are a good writer, you’re going to have an advantage.

One of the emerging models is the Free model. The basic idea is to give away your content, and make money in other ways. Musicians do this by giving away their music and then charging for concerts and CDs–yes, people will still buy CDs even if the music is free. Artists may do this by giving away digital images of their work, and then charging for a paper copy of their book.

But this model has never worked very well for authors. People just don’t want to read in front of a computer. They want to do it in bed, or on the bus, or in their fortress of solitude.

But now we have the Kindle, the Nook, the iPad, the Sony Reader, and things are swinging in our direction. Now we too can give away our content, and make money in other ways.

How does it work? I’ll tell you…but in a future post. It’s late and I tend to be a boring person, so I’m calling this post finished (or am I just trying to hook you in?). Give me a few days and I’ll a) outline how an author can give away content and still make a living, and b) show you a handful of authors who are already doing this.

By the way, this model is a great way for an author to break into the market, but it’s also very effective for established authors to boot.

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The Open Model

(Cross posted here) Writing a book is hard. Writing a good book is even harder. Writing a good book and getting published is crazy wild hard as a really hard diamond hard.

These are the steps you must follow:

  1. Learn the craft (estimated time, 10 years)
  2. Write short stories
  3. Send short stories to magazines
  4. Get short stories published
  5. Write a book (probably several month/years)
  6. Go to conferences
  7. Network
  8. Find an agent
  9. Try to convince said agent to read your stuff
  10. Repeat steps 6-9 about a million times without losing your ego, mind, or self esteem
  11. Sign with agent
  12. Wait for months/years while agent shops your book to publishers
  13. Sign with publisher

I’ve simplified the process, and probably left off a bunch of steps, but those are the basics.

But as I’ve mentioned on this blog before, thanks to technology we’re seeing new models emerging. These new models aren’t shortcuts to publishing; it still takes as much work as before. But the good news is if you put in the time, and master the craft, you’ve got alternative ways to attract attention. It is especially important to note that the new models are very much driven by merit. So if you really are a good writer, you’re going to have an advantage.

One of the emerging models is the Free model. The basic idea is to give away your content, and make money in other ways. Musicians do this by giving away their music and then charging for concerts and CDs–yes, people will still buy CDs even if the music is free. Artists may do this by giving away digital images of their work, and then charging for a paper copy of their book.

But this model has never worked very well for authors. People just don’t want to read in front of a computer. They want to do it in bed, or on the bus, or in their fortress of solitude.

But now we have the Kindle, the Nook, the iPad, the Sony Reader, and things are swinging in our direction. Now we too can give away our content, and make money in other ways.

How does it work? I’ll tell you…but in a future post. It’s late and I tend to be a boring person, so I’m calling this post finished (or am I just trying to hook you in?). Give me a few days and I’ll a) outline how an author can give away content and still make a living, and b) show you a handful of authors who are already doing this.

By the way, this model is a great way for an author to break into the market, but it’s also very effective for established authors to boot.

Posted in Uncategorized | 1 Comment

Work in Progress

I’ve been involved in an interesting writing experiment recently. Let me asplain.

Sometimes it’s helpful to describe your book using similar titles. So you might say, “This book is Gone With the Wind meets Harry Potter.” Sounds like a winner, right?

Well, if I had to explain my latest work in progress it would be 12 Angry Men meets World War Z. If you haven’t seen the movie 12 Angry Men before, then you need to stop reading this post right now. Well, not right now, because then you won’t know what to do. Here is what you should do. Go to Netflix, sign up for Netflix, rent 12 Angry Men, wait by your mailbox until it arrives, and then watch it. It’s such a great movie I’ll have to devote an entire post to it sometime.

World War Z is also a good book. It’s a book about a zombie apocalypse, and while my book doesn’t have any zombies, it does have a similar way of telling the story. In World War Z instead of a protagonist or a rowdy but lovable group of sidekicks who stick together and sooner or later come in possession of an axe (there are ALWAYS axes in zombie books), the book reads like an NPR radio program. It is a series of interviews with people who survived the event. Each one tells their story, and by the end you undertand what happened holistically, not just to a group of people. It’s a very interesting way to tell a story.

So going back to my writing experiment, the general plot is a catastrophic event has occurred and anything electrical has been fried. Cars, computer, TVs—none of it works anymore. There is no way to ship goods, no way to communicate with other people, and society begins to fall apart. But before that happens, a group of 800 people leave Utah in an old fashioned wagon train, headed east.

However, I’m not telling the story in the usual way; I’m presenting it as a transcript of a court trial. The trial happens after the wagon train arrives at their destination. One member of the train committed a grievous crime against another, and as witnesses are called to testify, the story unfolds to the reader. The events of the trek are built through the testimony of the various members of the wagon train.

I call it an experiment because I don’t know if it will work. Since it’s a court transcript, the entire 17,000 words so far are 100% dialogue. There is not ‘he said’, or ‘she gazed out over the prairie’ anywhere in the book. This brings up an interesting dilema with regards to “show don’t tell”.

Show don’t tell is something most authors are familiar with. Usually telling is bad and showing is good. This is an example of telling:

“You’re an idiot,” he said, angrily.

I’m telling you that the character is angry, but it’s not a good way to write. Sure, you know he’s mad, but there is a better way. Perhaps something like this:

John gripped the back of the chair until his fingernails dug into the hard wood. He could feel the blood rushing to his face.

“You’re an idiot,” he said.

It’s much better to show. However, what do you do when all you have to work with is dialogue, I can’t do either method! I can’t even say that somebody is mad, I have to show emotion simply through the dialogue itself.

I don’t know if I can pull it off, but if nothing else it’s been very good practice. I’ve been forced to really try to inject emtion into dialogue.

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Google Enters the Scene

I intended to have a set order of my posts, and lay out the case for openness in the publishing world step-by-step. But then this news comes along, and I have to throw it out there.

First it was Amazon with the Kindle, then came the iPad. Now it looks like another tech giant is entering the e-publishing scene–Google.

Google looks to be taking a different tack. Where Apple and Amazon try to lock you down to a single device, the iPad and Kindle, Google will allow you to read your book on multiple formats, including a simple web browser. However, don’t be surprised if you see a nice reader for the Android phone come out fairly soon.

When Apple entered the market it affected the prices of ebooks–they went up. It will be interesting to see if Google’s announcement will affect the landscape at all.

The big question in my mind, as an author, is whether or not Google will allow me to sell my books through them–with or without a publisher. For authors, the more channels we have for distribution, the better. It’s not about getting around the publisher, it’s about getting their attention. If your book is good, it will sell. And if it sells a lot, you’ll have a much better chance of finding a publisher.

Google will start selling books in late June or early July.

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First Post

I’m an author. I also happen to know a lot about the culture of Openness–you know, open source, open education, open content.

I’ve seen the recording industry, the television industry, and the movie industry struggle as they move into the digital age. One particular thorn has been a compulsory form of openness–piracy. However, the shift to digital has also opened up some exciting new business models for these industries—models that benefit both traditional publishers, as well as artists.

Stillframe via Flickr

I’m starting this blog because I think the publishing industry’s turn has finally arrived. The Kindle, the iPad, podcasting…all of these technologies have serious ramifications on our industry—new models around openness are emerging all of the time. Right now we in the publishing industry have a choice; we can either be apathetic towards these models, we can fight them in hopes of preserving the status quo, or we can educate ourselves and embrace the new opportunities.

This blog is for editors, agents, publishers, but especially authors. These posts will attempt to describe the fundamental shifts that are happening in our industry, examine the models that are emerging, and teach you how to take advantage of the new opportunities.

Eric Hoffer said, “In times of profound change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”

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YAB

After the Storymakers conference, I couldn’t help but start thinking again about all of the changes taking place in the world of technology, how directly those changes relate to us in the publishing world, and how often we as authors are completely oblivious to these changes.

So, what to do? Why…start a blog, of course. Here at Chicken Armpits I talk about anything and everything. My kids, my school, my books, my rash, my…wait, I don’t think I’ve mentioned my rash before. Just forget about that. It’s nothing…really.

So, I’m starting a blog where I’ll only talk about technology and how it directly relates to the publishing industry, particularly authors. So…if you are a fellow author, or you’re interested in that topic, please feel free to follow me over at marionjensen.com

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A Manifesto of Sorts

I attended the Whitney Awards last night. It was a fantastic event, and a good time was had by all involved.

During the course of the evening, Dan Wells introduced David Farland, an author who received a lifetime achievement awards from the Whitney Committee.

Dan explained that when he was younger, he wanted to be an author. He described that by the time he reached college the public school system had all but beaten that dream out of him. But Dan was lucky enough to take a class from David Farland, and the first thing Dave told his class was, “You can make a living at this.”

Dan’s experience mirrors mine–almost.

I too wanted to be a writer ever since I was young. I dreamed of the stories I would create; I used to pull out my parents’ typewriter and plink out stories on scrap pieces of paper. In fact, the first chapter of Chickens in the Headlights was based on a short story I wrote in high school.

The public school system didn’t encourage me either, but when I got to college I still wanted to be an author. Like Dan, I took a writing class in college. But that is where our stories separate.
You see, I too had an old and wise (or so I thought at the time) professor who dropped a little nugget of wisdom on his class. But where David Farland’s nugget was pure gold, the nugget I received was more along the lines of a turd. He told our class, “You can’t make a living by becoming an author. It just doesn’t happen. However, we have a wonderful technical writing program, and you all should enroll.”
And so I dropped out. I floundered for years trying to pick another major, trying to find something I was interested about. I finally graduated simply because I had the credit, not because I had passion for any one topic. I stayed in school and got a masters degree because I didn’t know what to do.
I can’t help but wonder what would have happened if I had somehow met David Farland instead of that professor at USU. Would I be making a living at writing? Would I have had a book nominated for a Whitney Award last night?
But this post isn’t meant to make an excuse, or sound like sour grapes. I don’t mean to whine ‘if only’. Because you see, yesterday I met Dave. Over the past few years I’ve come to realize good writing isn’t a gift, it’s something you earn. It’s something you practice, not for weeks or month, but for a decade at least. I’m not there…yet.
But now I know the secret. I can’t help the fact that I’ve started two decades late, but I have started. It may be another 10 years while I master the craft, but that doesn’t matter. I’m going to keep at it. I’m going to keep writing. And by golly, someday I’m going to get another book published.
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Not meant to be a spoonerism

I love it when a character’s voice takes over and he says something that surprises you. The scene I was working on has a superhero confronting a citizen in a supermarket. The exchange made me smile. From Chapter 19:

“Can I help you?” Benny’s dad asked. Benny had noticed that whenever his dad wore his super suit, his voice changed just a little. He spoke in a booming, authoritative way. “Up to no good, are we?”

“Uh…” said the man. “No sir. I’m just buying some fruit—a kiwi.” He held up the small brown and green fruit in an effort to prove his point.

“That’s a pomegranate,” said his father. “And everybody knows pomegranates are vegetables.”

Benny couldn’t help but chime in on the conversation. “Actually Dad,” he said, “I think it is a kiwi.” Benny had learned long ago that since his family only ate a few types of food, they weren’t too well versed on fruits and vegetables.

His father ignored Benny. “It might be a kiwi,” he said to the man. “Or it might not be. That little fact is up in the air at the moment. But either way, you don’t fool me. I think you’re up to something. You look a little shady to me.”

“I’m not shady,” said the man nervously. “Really. I’m very…unshady.”

Rafter’s father walked around the man, looking him up and down. “Look at those clothes—a bit on the dingy side. And that beard? Very scruffy. And what about that hat? That’s a shifty hat if I ever saw one.”

“My mother knitted me this hat,” the man said defensively. “For my birthday.”

Benny’s father squinted his eyes and glared at the man. “Your mother is a shifty knitter.”

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Another Contest

So I’ve been bombarding everybody with my Almost Super book, but this post is a welcome reprieve. I’m holding a contest, but for something completely different. It’s about a writers conference at which I’m presenting this June.

The Teen Writers Conference is in it’s second year, and last year was a hoot. The conference is for anybody age 13-19. You can read more about it here.

If you are a teen, or know a teen, who loves to write this is a great place to learn, network, and drink from drinking fountains.

If you would like to be entered, or enter somebody else, simply e-mail me at marionjensen at gmail dot com. I’ll announce the winner in a few weeks.

That is all.

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