More examples of new models…

Good writeup in the San Franciso Chronicle today about new models emerging in the publishing industry. The ‘open model’ is in there, as demonstrated by Seth Harwood.

“The model of agents and publishers as gatekeepers just isn’t working anymore,” says Harwood, who with fellow podcasting author Scott Sigler has taught Author Boot Camp seminars at Stanford, in which they show writers how to create a publishing platform the way they did.

“I had to do something because just writing letters to agents wasn’t working. So I give people my work for free. After they’ve listened to my book, they know they’ll like it. I’ve given away six books in audio form.”

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Technology overload

I just realized that we have six computers in our house. That isn’t counting the Wii, my Android phone, etc., it’s just the traditional computers. Here are some stats:

Laptops – 3
Desktops – 3
Windows XP – 2
Windows 7 – 2
Ubuntu – 1
Leopard – 1
Dell – 5
Mac – 1

So, my goal is to get one more computer. That way we’ll have one computer per person in the family.

Now I just need to get my wife into World of Warcraft. Then family time would consist of each of us going to our separate corners, logging in, and fighting virtual monsters until the cows come home.

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E-book Revolution

Great article over at Wall Street Journal on how e-books are shaking things up.

These are interesting times in the publishing world, and authors should be celebrating. We’ve been waiting ten years for the digital revolution to finally hit our industry, and it’s finally taking place.

For Borders, as well as traditional publishers, this digital revoltion may be seen as a crisis. For authors, we just need to remember the old saying…never let a good crisis go to waste.

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Pacing


I ran my first 5k of the season. The picture of me to the right is not the picture of the race today. But I like the picture, and it’s of me running, so I’m posting it so those of you who don’t like to read can know what the post is about, without looking at all this boring text.

Anyway, I brought my iPod this morning, but alas, the battery was dead. I was forced to run without any tunes. I NEVER run without tunes, and I think it threw off my pacing.

Last year I ran a race and started off too quick. I ended up sucking air the entire race, and almost vomited at the end. My race time was horrible and I was hacking for days. I learned my lesson–you have to pace yourself.

So this morning I started off a little slow. I settled in behind a woman and then finally passed her when she started walking. There was another guy ahead of me in blue shorts, and it seemed that he and I were running about the same pace. I set the goal trying to keep up. He was about fifty feet ahead of me.

But with about half a mile to go, I realized I wasn’t breathing that hard, nor was I sweating. I decided to turn up the heat a little. I’d sprint for a bit and see if I could catch up to blue shorts.

It felt fantastic. I realized I had been running at a much slower pace than I thought. I caught up to the guy very easy, although I slowed down when I passed him. I also breathed hard, so he wouldn’t feel bad. Then I saw I still had time to pass yet another guy before the finish line. I passed him and finished the race with a decent time for a pudgy, middle-aged white guy. I sprinted the last half mile.

Anyway, it reminded me of the important of pacing. If you run too fast you’re going to burn out too soon If you run too slow–if you don’t push yourself–you’re never going to improve.

So the next time you come up with some wild and crazy idea, go ahead and get excited–dream big, and then set some reachable goals and get started. Push yourself, celebrate the victories along the way, and don’t forget to use Vaseline so you don’t chafe.

Wait, forget that last piece of advice. I think the analogy kind of breaks down at that point.

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Publishing Industry

I told you yesterday you should be reading Joe Konrath’s blog. Today he answers a few questions and one in particular jumped out at me. From his blog:

“Q: You seem to really be down on print publishers lately.

“A: I love print publishers. But the traditional publishing industry is flawed, and I don’t see any signs it will be fixed anytime soon. It used to be the only game in town. If you wanted to make a living as an author, you had to accept small royalties, no control, and a system dependent on others who may not have your best interests in mind. Not a healthy environment for an artist. While I’ve been extremely lucky in my career, I’ve also felt that I was at the mercy of a broken industry.

“With ebooks, the majority of the money, and all the control, goes to the writer. That’s incredibly liberating. I set my prices. I pick my titles. I choose the cover. I edit according to my taste. I’m not dependent on pre-sales or buy-ins. I’m not at the mercy of coop. I don’t worry about returns. I don’t have to tour, or advertise, or do all the crazy self-promotion I’ve done in the past. Distribution is no longer important. Going out of print is no longer a worry. I don’t have to wait 12 to 18 months for the book I wrote to get into the hands of readers. I don’t have to suffer because of someone else’s mistakes. I don’t have to try to fit a certain model. Past numbers don’t matter. I’m not tied in to any contract. I get paid once a month, not twice a year. And I don’t have to answer to anybody.

“Ebooks truly are the greatest thing to happen to writers since Gutenberg.”

I wrote about this flawed system a few months ago.

Imagine a wall. Readers are on one side, authors on the other. Authors have great stories in their heads; readers would like to hear them. Under the current system, literary agents, editors, publishers, and business folks have served as the gatekeepers. They make sure that only certain authors and their stories are allowed through the wall. Writers must past certain levels of quality before they are allowed to move through the wall.

Some argue that this is a good thing because there are a lot of authors with bad stories. They have not mastered their craft, and so, the gatekeepers tell us, we the readers don’t want to listen to them.

There is a serious flaw in this line of thinking. The self-imposed gatekeepers are not always the best judges of what is good. I know that is a bold statement, but take a look at this list. Gatekeepers, skilled as they may be, are prone to make errors just like the rest of us. Books like Harry Potter, The Diary of Anne Frank, Catch 22, and Animal Farm, and authors like Stephen King, Tony Hillerman, and Ursula K. LeGuin, could very well have never made it over the wall. Agents and editors do very well at spotting bad books, but I think it’s clear they can often miss the good ones. The really good ones. The paradigm shifting, world changing ones. And who suffers? The readers. How many really good books have never been published because the author gave up after rejection 52?

Ebooks provide a way for authors to get around the wall, and directly share their work with readers who are interested. There are still many things to consider before you throw your book on the kindle, but the simple fact of the matter is that in a digital world, we don’t need gatekeepers. What we need are more holes in the wall.

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People You Should Watch

This blog is about emerging models in the publishing industry. I’d like to showcase a few people who are actually using some of these models. If you are interested in using some of these models in your own writing career, you probably should know about these folks.

Cory Doctorow

If there is a far end of the openness model, Cory Doctorow resides there. From the beginning, Cory has given away his books for free. You can download any of his books, DRM-free from his website. How does he possibly make any money? We’ll talk about that in a future post, but for now, here is what he says on his blog:

“[My] novels are published by Tor Books and HarperCollins UK and simultaneously released on the Internet under Creative Commons licenses that encourage their re-use and sharing, a move that increases sales by enlisting readers to help promote [my] work.”

Chris Anderson

Chris Anderson is another writer who has embraced the open model of publishing. His ground breaking article, Free! Why $0.00 is the Future of Business, is a great introduction to the model of open publishing, and you should follow that up with his book, Free: The Future of a Radical Price. You can either buy it on Amazon, or you can download the audio book for free on iTunes.

Scott and Seth

Speaking of podcasting, there are two authors that made their way to the traditional model of publishing by podcasting their books first. Seth Harwood and Scott Sigler both found publishers after they gave away their books online. Both continue to give away their books, even after they’ve signed with traditional publishers.

J. A. Konrath

Finally, Joe Konrath has a slightly different strategy. Instead of giving away his books, he sells his ebooks for dirt cheap through Amazon, usually around $1.99. It’s a very compelling alternative to the completely open model, and you really need to follow his blog.

So, there is your homework. Check out those folks, and I’ll try to post more about the specific models that they are creating.

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An Example

I’m always on the lookout for new and emerging models, and I’ve found a good one. This example isn’t in the publishing world but there are many similarities between books and video games.

With video games you may have a group of developers who create a game but they are usually dependent on a larger company to buy the rights, produce the game, and distribute it. Most of the proceeds of the game goes to these companies rather than the actual developers.

Independent game designers sometimes try a direct market approach but it can be difficult to really get a wide distribution.

So this new model involves five developers banding together and offering their games for ‘whatever you’re willing to pay’. Want to pay a buck for the five games? You just got a steal. Want to pay a quarter? Fine. You’re cheap, but you can do it. Want to pay $50? That’s very generous of you.

The result? I’ll tell you in a minute, but first, why don’t you check out the little video they’ve made.

The end result is that in seven days they have raised almost 1.1 million dollars, part of which they’ve donated to two charities. The average donation was $10, so roughly $2 per game. That may not seem like much, but remember there is no middle man. There is no store front, publisher, or distributer taking their share. It’s all money in the pocket of the developers. In addition, they are likely to see a bump in future sales because more people are playing the game and telling their friends. I’m not sure how big the teams of developers are, but hopefully that lets them quit their day jobs and focus on the next game.

Which is the goal of most writers I know–make enough money so they have time to write the next book.

Posted in Open | 1 Comment

Video Games and Publishing

Wrote a quick piece on a model used by independent video game developers that might be of value to writers.

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I went golfing on Saturday. I go once a year with my in-laws, and while I’m not a huge golf fan, I LOVE to play golf with the Olsens. It’s always a rip-roaring good time with them.

For readers of my blog, you have probably heard my wild and crazy ideas about collaborative composition before—the idea of a group of writers working on a single piece of writing. I’ve blogged about both the benefits, as well as the challenges and drawbacks.

But while playing golf I was reminded of why I think it would work so well. I’m a horrible golfer, probably the worst one in the group. I putt OK, and my short game is decent. But my driving is well past atrocious. Laughable is probably the best word because that is what everybody did each time I hit off the tee—all good natured, of course.

But we played scramble rules. Scramble means that everybody tees off and then the group goes to whoever hit the best ball and then everybody hits from there. Between the six of us, none of us was that good. But combined we were amazing. I think we hit a two or three under par, and almost had an eagle on a par five.

A couple of the brothers were good at driving, and I hit a few nice lobs onto the green. When six of us are putting, there is a good chance that somebody will hit it in, and I think there were only two holes where we didn’t one putt it.

I think writing can be the same way. If you had six writers working on a piece of fiction, you’re going to get somebody with good description, somebody with a keen eye for plot or character development, somebody pithy who will be able to tighten things up, and somebody else to make sure the voice is consistent.

If I could rewind the clock 5 years when I first signed up for a Ph. D. in instructional technology, I think I might have changed my mind. Instead of going for the Ph. D., I’d go for an MFA in creative writing. I’d love to teach, and I think collaborative composition would afford some great scaffolding for writers practicing their craft.

Maybe someday I’ll figure out how to pull it off. In the mean time, I need to go hit a bucket of balls. My goal for next year is to have TWO of my shots be the ‘best ball’.

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eBook Sales

It looks like eBook sales are up. O’Reilly reports 50% growth in 2008, 104% growth in 2009, and projects roughly 200% in 2010.

From the article:

“While it’s still true that the bulk of the cost of producing and selling a book are in the product development and marketing (rather than the individual unit cost of manufacturing), strong digital sales give us that many more units over which to amortize those often substantial fixed costs.”

It costs money to print and ship a book, but almost nothing to distribute it digitally. However for O’Reilly most of the cost comes in editing, marketing, etc. But when you can sell a book for $4.99 or even less, you can make that money back in volume.

Digital distribution also provides some interesting marketing models that may lower the cost even further.

Speaking of e-reader. Amazon has the Kindle, Apple has the iPod, and Barnes and Noble has the nook. Have you seen Border’s device? Early reports look like it’s a solid contender.

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